Making sport fun and
accessible for kids
across the nation

Sports Direct are proud to deliver a series of sporting initiatives to schools across the nation, helping to create healthier and happier children.

Sports Slam

Sports Slam took place in May and is over for 2022. We’ll be back again in 2023 so keep an eye out for announcements on how to register for next year’s Sports Slam where once again we’ll be helping Primary School children from all over the country to discover new sports.

Monster Kickabout

Unfortunately, Monster Kickabout is over for 2022, but we’ll be back again in 2023 so keep an eye out for announcements and make sure you register to be the first to hear about next year’s plans.

Why are we doing all of this?
It’s simple really…

Boy stands in goal at Monster Kickabout 2021


70% of children give up organised sport by the age of 13. Yet we know that sport has the power to positively impact kids’ lives like nothing else.

Our mission

We want to make sure sport in school plays a pivotal role in childrens’ physical and mental wellbeing, setting the next generation up for a happier and healthier future.

Children sitting on the pitch at Monster Kickabout 2021
Team photo at Monster Kickabout 2021

Our events

Designed to shake up what in-school sport looks like, our events give teachers the means to help their children enjoy sport through a sense of inclusivity, fun and discovery.

Our partners

Monster Kickabout 2021

Last year we gave 100 children from 4 schools the football experience of a lifetime

Don’t miss out

Register early for the chance to win thousands of pounds worth of free sports equipment