Making sport fun and
accessible for kids
across the nation.

Through Sport Starts Here, Sports Direct are proud to deliver a series of sporting initiatives to schools across the nation, helping to create healthier and happier children.

Our regular Sport Starts Here events give schools the opportunity to source free resources, lesson plans and equipment, centred around fun and engaging themes, designed to be inclusive and develop a love of staying healthy and active.

Monster Kickabout 2023

Monster Kickabout is here! It is a nationwide Primary School football initiative from Sports Direct and Nike, created to encourage more kids to take up football, with free resources and football equipment provided to help teachers host up to 4 weeks of football fun. Sport Starts Here!

Sports Slam

Unfortunately, Sports Slam is over for 2023, but we’ll be back again in 2024 so keep an eye out for announcements and make sure you register to be the first to hear about next year’s plans.

Why are we doing all of this?
It’s simple really…

Joe Marler Sport Starts Here


70% of children give up organised sport by the age of 13. Yet we know that sport has the power to positively impact kids’ lives like nothing else.

Sport Starts Here mission

Working with our trusted partners, we want to make sure sport in school plays a pivotal role in childrens’ physical and mental wellbeing, setting the next generation up for a happier and healthier future.

Joe Marler Sport Starts Here
Joe Marler Sport Starts Here

Sport Starts Here events

Designed to shake up what in-school sport looks like, our events give teachers the means to help their children enjoy sport through a sense of inclusivity, fun and discovery.

We provide resources to teachers to help bring fresh ideas and fun ways to provide physical education to students, and free equipment to help facilitate our activities.

Our partners

Monster Kickabout 2022

Last year we gave 100 children from 4 schools the football experience of a lifetime, travelling to the home of the English national football team, St George’s Park, to take part in a true Monster Kickabout!

Don’t miss out

Register your school with Sport Starts Here to be notified of all future events taking place.

By registering you can also get access to free resources through Monster Kickabout and Sports Slam, and free equipment to help facilitate events in your school.

You can also choose to receive information from Sports Direct and our partners relevant to your school.