Making sport fun and
accessible for kids
across the nation.
Monster Kickabout is here! It is a nationwide Primary School football initiative from Sports Direct and Nike, created to encourage more kids to take up football, with free resources and football equipment provided to help teachers host up to 4 weeks of football fun. Sport Starts Here!
Unfortunately, Sports Slam is over for 2023, but we’ll be back again in 2024 so keep an eye out for announcements and make sure you register to be the first to hear about next year’s plans.
70% of children give up organised sport by the age of 13. Yet we know that sport has the power to positively impact kids’ lives like nothing else.
Working with our trusted partners, we want to make sure sport in school plays a pivotal role in childrens’ physical and mental wellbeing, setting the next generation up for a happier and healthier future.
Designed to shake up what in-school sport looks like, our events give teachers the means to help their children enjoy sport through a sense of inclusivity, fun and discovery.
We provide resources to teachers to help bring fresh ideas and fun ways to provide physical education to students, and free equipment to help facilitate our activities.
